全息投影
作者以此形容现代商业中的网红人设、庞氏骗局与烧钱规模战。它是一台需要不断吸纳燃料的巨型投影仪，一旦断绝资源供给，就会瞬间熄灭，露出原形。
The author uses this to describe the influencer personas, Ponzi schemes, and capital-intensive price wars prevalent in modern commerce. It is a colossal projector that requires a constant stream of fuel; the moment its resource supply is cut off, it extinguishes instantly, revealing its true form.
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